Problem Statement
Recycling Ships wanted to take a digital first approach in an age old industry majorly driven by manual non-computerised systems. There were hardly any reference points / benchmarks to look out for in this industry as most of the competitors in this space do not have any form of web presence and still conduct their businesses only via a phone.
Solution
The first step of course was to establish a web presence where potential customers could discover and reach out to this entity. This also involved setting up a WhatsApp for Business account as this offers a lot of automations and additional features not offered in a personal WhatsApp account and integrating this with the website. This meant that any visitor visiting the website can directly reach out to the company via WhatsApp.